Heineken 0:0%
Heineken 0:0%
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"Drink Light, Fun All Night" 30-second TV commercial concept
This project answers a creative brief challenging us to write, pitch, and produce a commercial for a consumer product, integrating the packshot into a coherent visual identity.
The ambition was to flip the script: making the responsible choice look like the boldest one in the room.
Moodboards : shots and color grading
We chose Heineken 0.0% as our canvas, a brand at the intersection of festivity and responsibility. The concept follows a couple who, having chosen non-alcoholic beer all evening, drive home together while their intoxicated friends are left behind.
Made along with
Matilde Ribeiro and Arno Kolkiewicz, during our 3rd year at eikon.
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